50+ Key Chatbot Statistics for Businesses in 2023

Updated April 24, 2024

If you’ve ever been greeted by a virtual “helper” on a website, there’s a good chance it was a chatbot. There’s an equally good chance you’ve wondered if this marketing tactic will stick around. With the rise of AI tools like ChatGPT and Copy.ai, these virtual tools are here to stay.

From offering special discounts to guiding website visitors to the special assistance they need, chatbots are 2024’s answer to inexpensive and effective customer service. While automated helpers like chatbots or textbots have different benefits and drawbacks, statistics on chatbot growth might surprise you. 

Before we dive into chatbot statistics, let’s clear up exactly what they are and how they’re used.  

What Are Chatbots?

“What is a chatbot?” In short, chatbots are used for websites, social media platforms, or text marketing, to simulate a human conversation. This is sometimes referred to as conversational marketing. Statistics show they’re becoming increasingly popular as businesses become more digitally focused. Chatbots, also referred to as textbots, have predetermined limits set in place to respond to common questions. They can help improve your customer service and give you the ability to refocus your staff on higher-level business tasks. 

Many SMS chatbots and online chatbots contain the capability to score leads or direct customers to a real human if they don’t understand or can’t answer a given question. Having a system in place to answer common consumer questions not only makes the customer experience positive, but drastically cuts the need for manual labor through your customer service team.

53 Chatbot Statistics for Business in 2024

One of the important aspects of chatbots to consider for 2024 is the emphasis on human-like behavior. Chatbots are expected to look and feel more like humans throughout 2024, which will help chatbots increase conversion rates. They’re also expected to become a more significant part of our lives in the upcoming years.

These chatbot statistics exhibit the expected growth.

1. The finance, healthcare, education, travel, and real estate industries are profiting the most from chatbots. 
2. 80% of sales and marketing teams have integrate some form of chatbot system into the customer experience. 
3. Chatbots can help businesses save as much as 30% of customer support costs. 
4. The chatbot market is projected to hit $15.5 billion by 2028.
5. More than 50% of customers anticipate that businesses are open 24/7. 
6. According to Drift, 64% of people online say the 24/7 availability of chatbots is their best feature.
7. Chatbots are popular among both millennials and baby boomers.
8. There are more than 300,000 active chatbots on Facebook.
9. 69% of consumers prefer chatbots because of their ability to provide quick replies to simple questions. 
10. Chatbots can answer up to 80% of standard questions, according to IBM. 
11. 95% of consumers believe that ‘customer service’ will benefit the most from chatbots. 
12.  56% of consumers prefer to message a business for help rather than call customer support. 
13.  67% of customers globally reported using a chatbot for customer support in the past year.
14.  37% of consumers expect to receive quick responses during emergencies. 
15.  33% of consumers would like to use chatbots to make reservations, place online orders, and other functions. 
16.  40% of millennials use chatbots daily.
17.  Platforms equipped with chatbot functions can boost brand awareness, sales/lead generation, marketing engagement, and customer support. 
18.  Messaging platforms that have both voice and text-based programs are becoming the preferred method to engage with businesses. Voice bots also offer an element of personalization that minimizes problems caused by consumers’ requirements.
19.  Businesses with at least $1 billion in annual revenues can expect to see an increase in average revenue by $823 million over three years.
20. 1 in 5 consumers would potentially buy goods and services from chatbots.
21.  The global chatbot market size will be $1.25 billion by 2025. 
22.  The chatbot market value was at $703 million in 2016. 
23.  Worldwide, chatbots will generate over $8 billion in savings by 2022. 
24. Ecommerce transactions with chatbots will reach $112 billion by 2024.
25.  Messaging apps have over 5 billion active users a month. 
26.  The chatbot market size worldwide will reach $1.3 billion in 2024. 
27.  In 2024, 58% of B2B enterprises actively use chatbots. 
28.  Countries with the most number of chatbot users are the US (36%), India (11%), and Germany (4%). 
29.  24% of enterprises, 15% of mid-sized companies, and 16% of small businesses now use chatbots. 
30.  41% of people starting online chat conversations with businesses are C-level executives. 
31.  It was predicted that from 20% in 2017, 72% of online searches will use voice assistants by 2024. 
32.  Using chatbots can help businesses save up to 30% from the $1.3 trillion they spend to service customer requests. 
33.  64% of internet users say the best chatbot feature is 24-hour service. 
34.  55% of users say they enjoy getting quick responses to simple questions from a chatbot. 
35.  34% of users declared they would prefer to answer questions from a chatbot concerning ecommerce. 
36.  Chatbots can help businesses save on customer service costs by answering up to 80% of routine questions.
37.  By using chatbots, businesses and consumers will save a combined 2.5 billion hours by 2023. 
38.  People from 195 countries use online chat to start conversations on business websites. 
39.  The top 3 work-related AI chatbots are Microsoft Cortana (49%), Apple Siri (47%), and Google Assistant (23%). 
40.  66% of Millennials versus 58% of Baby Boomers consider 24-hour service as the top benefit of using chatbots.
41.  34% of users say they would use a chatbot to find a human customer service agent. 
42.  40% of millennials say that they chat with chatbots daily. 
43.  43% of people prefer to deal with a human assistant versus a chatbot.
44.  15% of American adults have used a chatbot. 
45.  43% of digital banking users in the US prefer to use a live chat or chatbot to address issues. 
46. The European market (45%) leads in terms of the number of chatbots, followed by North America (28%). 
47.  67% of US millennial internet users would purchase a product/service from brands using a chatbot. 
48.  47% of American adult internet users think that chatbots give many unhelpful answers. 
49. Users in Asia-Pacific and Europe are similar in terms of the maturity chatbot usage mix. 
50.  35% of people say they would use a chatbot for a complaint, a problem, or to get explanations. 
51.  In emergencies, 37% of users say they would use a chatbot to get quick responses.
52.  57% of executives cite that conversational chatbots enable their websites to provide personalized attention to customers.
53. In 2024, 70% of business workers interact with chatbots daily.
54. Chatbots are expected to handle 75% to 90% of healthcare and banking customer service inquiries by 2022 (according to CNBC).
55. Chatbots are expected to save businesses up to 2.5 billion hours of work in 2024. (Source: Juniper Research)

 

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Sources:

https://www.juniperresearch.com/resources/analystxpress/july-2017/chatbot-conversations-to-deliver-8bn-cost-saving

https://www.cnbc.com/2017/05/09/chatbots-expected-to-cut-business-costs-by-8-billion-by-2022.html

https://www.ibm.com/blogs/watson/2017/10/how-chatbots-reduce-customer-service-costs-by-30-percent/

https://www.gartner.com/smarterwithgartner/chatbots-will-appeal-to-modern-workers/